India Internet Yellow Pages are the pioneers of yellow pages concept in Internet. At present, there are currently 2 million Internet users in India (IRS 1999). Advertising the Internet is today a vast ocean of opportunity for you as an advertiser, to reach out to your consumers. About 70 % of Internet users think that online ads are useful. According to eStats, Online advertising spends is projected to be $8 billion worldwide by 2001.

What are Yellow Pages ?

Yellow pages are Businesses, Trades & professionsals of a city classified according to the type of product & services they offer (e.g Builders, Developers, Furniture, Computers Dealers, Architects & etc ) Such classification is called Categorization. In India, usage of yellow pages amongst businessmen is predominant, though residential usage is also growing rapidly in cities like Chennai, Coimbatore, Madurai, Trichy, etc.

Yellow Pages come out annually and due to increasing telephone density. Yellow Pages are usually the largest circulated print medium inany town. There are other directories like Association directories, Trade journals which some businessmen use as advertising media. Unfortunately, these association directories usually have a very limited circulation and are often irregular in publication. To counter all these problems, yellow pages thru internet comes in as a solution.

How can Internet Yellow Pages benefit an advertiser ?

Advertisements in newspapers, television, hoarding are most useful when used to create a need for a product or create an awareness. while internet yellow pages are extremely useful whenever people need information like address where the product is available, the telephone numbers, e-mail addresses, credit card acceptance, discounts and special features of the business. This information is required to buy the product. They go to the internet yellow pages for this information. Also, unlike media like newspapers where people read the news and incidentally glance at the advertisements(Sellers seeking Buyers), in the internet yellow pages the users need to buy (Buyers seeking Sellers) and so are looking for information- advertisements!.

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